The Story of ABODE
The Birth of ABODE
The Story of ABODE
ABODE was born in February 2021 when Adrian Jackson, a 20-year real estate industry veteran, launched it. With a vision to create something original, authentic, and unique, Adrian sought to fill a void in the real estate market for a luxury brand that wasn’t a business-in-a-box franchise and was not stuffy or corporate.
After years of working in the industry, Adrian realized the need for a brand that prioritized quality, innovation, and social responsibility while providing exceptional service to clients. He wanted to build a company that would be a thought leader and trendsetter in the industry, setting new standards for luxury real estate and creating a culture that fostered creativity and collaboration.
ABODE Difference
ABODE is more than just a luxury real estate brand – it’s a way of life. We’re committed to upholding the highest standards of excellence, integrity, justice, respect, and uniqueness in everything we do. We believe that luxury is more than just material possessions; it’s about creating a space that inspires and empowers you to live your best life.
ABODE prioritizes our clients’ needs and preferences above all else. We provide a personalized, boutique service experience tailored to each client. ABODE’s associates deliver exceptional service from the initial consultation through closing.
We also believe in being responsible global citizens and promoting social and environmental sustainability. We are actively working to combat housing discrimination. We’re committed to creating a culture that fosters inclusion and diversity, where everyone receives the dignity and respect they deserve.
ABODE Philosophy
ABODE’s philosophy is simple: We’re here to connect people with their perfect space, a place to create memories and realize dreams. We believe everyone deserves to live in an abode that inspires and empowers them to be their best selves. Our goal is to create memorable experiences by finding and creating your ABODE.
We believe luxury is more than material possessions; it’s about creating a lifestyle that reflects your values and aspirations. We’re committed to upholding the highest standards of excellence, innovation, and social responsibility in everything we do. Our vision is to be the leading luxury real estate brand, recognized for our exceptional service, unique approach, and commitment to making the world a better place.
ABODE MISSION
We aim to connect people with their perfect space- something more than physical, an ABODE, a place to create memories and realize dreams.
ABODE QUALITY
We define quality as the standard of excellence. Excellence includes the level of service we provide, the properties we represent, and the experience we create for our clients. Quality is exceeding expectations, paying attention to detail, and consistently striving to improve and innovate. We believe quality is not a one-time achievement but a continuous pursuit, and we are committed to upholding the highest standards in everything we do.
ABODE INTEGRITY
Integrity is a core value that guides everything we do. We believe honesty, transparency, and accountability are essential to building trust with our clients and creating long-lasting relationships.
It means being truthful and transparent in all our communications and actions and always prioritizing the best interests of our clients.
At ABODE, we hold ourselves to the highest ethical standards. We’re committed to treating everyone with respect and fairness. We believe our reputation is only as strong as our integrity, and we will always do what is right, even if it is not the easiest or most profitable path.
Integrity is not only a value for us but a way of life. We strive to be consistent and reliable in all our interactions. We believe that by acting with integrity, we can build strong relationships that benefit everyone involved.
ABODE GOODNESS
We believe in always doing what is right.
We are committed to creating a culture that fosters inclusion and diversity, where everyone is treated with dignity and respect, regardless of race, ethnicity, or background.
We are committed to being part of a solution. ABODE will always be a just and equitable workplace where everyone has equal opportunities for growth and development.
It is our responsibility to promote fair housing practices and combat housing discrimination. We are committed to providing equal access to housing opportunities for all and actively oppose discrimination in our industry.
ABODE is anti-racist and promotes diversity, equity, and inclusion. We believe working together and embracing our differences will build a more equitable world.
ABODE RESPECT
At ABODE, we hold the core value of respect for the earth, life, and humanity. We believe it’s our responsibility to protect and preserve the planet for future generations. We’re contributing to a sustainable and equitable world where all life can thrive.
Our actions have a direct impact on the environment. We are committed to making responsible choices that reduce our carbon footprint and promote environmental sustainability. We prioritize eco-friendly practices in our operations, such as using green energy sources, reducing waste, and promoting sustainable building practices.
We also believe in treating all life with respect and dignity, including our clients, partners, employees, and the wider community. We value diversity and lead by example in the community by treating everyone with fairness, compassion, and empathy.
ABODE is committed to being responsible global citizens. We believe respecting and protecting the earth and all its inhabitants can create a better world.
ABODE UNIQUENESS
ABODE embraces creativity and innovation in everything we do.
We understand that the real estate industry can be traditional and corporate, but we choose to be different. We’re committed to creating a collaborative, agile, and adaptable culture where everyone’s ideas and contributions are valued and encouraged.
We believe that by being unconventional, we can bring fresh perspectives to the industry, provide more personalized service to our clients, and create a more enjoyable and fulfilling work experience for our associates.
ABODE is not afraid to take risks and try new things. We believe our willingness to be different and take a unique approach sets us apart and allows us to provide exceptional service experiences to our clients.
We value the freedom and flexibility to think and act outside the norm and are committed to fostering a culture of creativity and innovation that drives our success.
ABODE AWARENESS
Being present and mindful in every moment is essential to us.
ABODE values awareness in all aspects of our business. We’re aware of our surroundings, including the environment and our impact on it. We respect time, both our own and that of our clients and partners.
To us, awareness means being present and mindful in every moment, whether working with clients, collaborating with colleagues, or making decisions that affect our company’s future. We strive to be aware of others’ needs and perspectives and empathetic and respectful in all our interactions.
By prioritizing awareness, we can build a more conscious and responsible business focused on the bigger picture. We believe that by staying aware and mindful, we can create positive change and make a difference in the world.
ABODE VISION
ABODE’s vision is to be the leading luxury real estate brand, recognized for our exceptional service, innovative approach, and commitment to creating a better world. We strive to expand our reach and impact, building on our reputation for quality, integrity, justice, respect, and uniqueness while constantly innovating to meet the evolving needs of our clients and the industry. We aim to be a thought leader and trendsetter, shaping the future of luxury real estate and setting the standard for excellence in all aspects of our business. We envision a future where ABODE is synonymous with luxury, sustainability, and social responsibility, where our brand is a trusted partner in helping clients find their perfect ABODE, create lasting memories, and realize their dreams.
The Sold Standard of Luxury ™
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Licensure
- TN RE Firm License # 263936
- TN RE Principal Broker License # 285214